Joint bleeds are one of the biggest pain points of this bleeding disorder. A joint bleed can leave joints swollen, painful and these guys immobile - unable to enjoy life to its fullest. But with the right treatment, joint bleeds can be lessened or prevented almost entirely.
We wanted our photography to match the energy and spirit these guys carry with them when they treat with our product - always in motion and unhindered by their condition.
Client: Healthcare Brand
Agency: FCB Chicago